Empowering Women in the Automotive Industry

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This Sunday was International Women’s Day, and we are shining a spotlight on C J Auto Services Ltd, based in Chichester, and their inspiring owner, Holly.

Holly from C J Autos approached us with a clear mission of wanting to create a garage that feels like a safe space for women who, for whatever reason, have found dealing with male mechanics difficult.

For many customers, visiting a garage can feel intimidating. Holly wanted to change that narrative by building an environment where women could feel confident, respected and informed when having their vehicles serviced, repaired, or MOT tested.

For this reason, the garage introduced The Pink Service, a female-focused, female-led approach to car care, designed to remove pressure, confusion and jargon.

When Holly called our office, she spoke directly with Georgina, who carefully noted her requirements and budget. We agreed on a competitive price for a vehicle lift that perfectly suited Holly’s needs.

Georgina then guided Holly through the site-ready form and all pre-installation requirements, ensuring everything was in place for a smooth and efficient installation.

2 Post Lift Install

Georgina travelled to the site and met our engineer, Luke, who led the lift installation. While Luke got to work fitting the lift, Georgina sat down with Holly to learn more about her plans for the future of C J Auto Services.

A Community Hub

Holly had just hired her first female mechanic earlier that week, a huge milestone for her business. Her long-term vision goes far beyond standard servicing and repairs.

She is planning to:

  • Host evening workshops for women of all ages, teaching the basics of vehicle maintenance, including checking tyre pressures, replacing bulbs and checking and topping up oil.
  • Create an environment where customers feel informed rather than pressured.
  • Provide honest, transparent servicing without fear of unnecessary upselling.
  • Support the local community by installing a toiletry donation drop-off bin for the local supply bank.

This is exactly the kind of forward-thinking garage we are proud to support.

Supporting Women in the Automotive Industry

The motor trade has traditionally been male-dominated, but that landscape is changing. Businesses like C J Auto Services Ltd are helping lead that change, not only by employing women in technical roles but by actively creating welcoming, inclusive environments for customers.

At Concept Garage Equipment, we believe high-quality equipment empowers high-quality service. By supplying reliable workshop solutions, we help garages like Holly’s deliver safe, professional and efficient vehicle care.

Contact C J Auto Services in Chichester

C J Auto Services provides a range of automotive services, including MOT testing, brake repairs and a range of vehicle servicing options. If you are in the Chichester area and looking for a female-focused service centre, then get in contact with Holly at C J Auto Services today.

https://cj-autoservices.co.uk/

Thinking of Upgrading Your Workshop?

Whether you’re starting a new garage, expanding your services, or upgrading existing equipment, our team is here to help. From initial enquiry to installation and aftercare, we’ll guide you every step of the way.

Call our friendly team today on 01302 203 888 and we will help you select, repair, upgrade or install the perfect garage equipment for your business.