From its humble beginnings in 1976 when Giuliano Maselli laid the foundations in Correggio, Italy, Giuliano Automotive has evolved into a global leader in premium garage equipment. Today, the company rubs shoulders with legendary neighbours like Ferrari and Maserati, bringing that same Italian passion and engineering excellence to the tyre equipment sector.
The 50th-anniversary celebrations are particularly significant for the British market with the recent launch of Giuliano Automotive UK. Based in Oundle, near Peterborough, this new “daughter” company marks the first time the Giuliano name has been directly prevalent in the UK, offering hand-assembled machinery and a dedicated focus on premium customer service.
Decades of Innovation: From the first SILVER 11 tyre changer in 1983 to official approvals from BMW, Mercedes-Benz, and Lamborghini, Giuliano has consistently set the standard for high-end equipment.
Expanding Horizons: While specialising in tyre changing equipment and wheel balancers, the UK portfolio is set to expand into wheel alignment and lifting solutions.
“To make it to 50, still be family-run, and to still be expanding and strengthening, is an incredible achievement.” — James Boon, Co-founder of Giuliano Automotive UK.
